Global music streaming service Deezer, has just announced that it entered into a partnership with taxi booking app GrabTaxi to provide GrabTaxi users with access to unlimited music through its Premium+ subscriptions.
According to the press release, from July onwards, GrabTaxi and MyTeksi users in Singapore and Malaysia are entitled to win a two-month Deezer Premium+ subscription through a month-long contest.
First-time GrabTaxi users in Singapore will need to download the application, activate their account and complete one successful ride to qualify. In Malaysia, both first-time and existing MyTeksi users will need to complete one successful ride as well as refer a first-time user to download and activate a MyTeksi account. All users are only allowed to participate once.
With Deezer Premium+, GrabTaxi users have the ability to listen to over 30 million tracks on their computer and mobile device with enhanced sound quality, both on and offline. The offline mode allows them to enjoy their most listened-to playlists and albums while on the road.
Dona Inthaxoum, head of label relations for Asia and Oceania, Deezer said: “Music is a perfect travel companion for many music fans, especially during their daily commutes. Through this partnership with GrabTaxi, we’re proud to bring additional enjoyment to taxi rides by giving passengers in Singapore and Malaysia direct and easy access to their favourite tracks without the worry of a stable Internet connection.”
Deezer has been targetting travellers for a while now: Earlier last month, it partnered with Jetstar Airways to offer travellers free premium accounts. Travellers can book any flight with Jetstar to any Southeast Asia destinations between 9 June and 7 September 2014. Once they’ve received their flight itinerary, there will be a link that directs travellers to the Deezer App, which can be used to subscribe for Deezer Premium+ accounts.
Lim Kell Jay, GrabTaxi General Manger for Singapore, added: “We are excited to be partnering with one of the top music streaming sites in the world. This partnership is the first of its kind in Southeast Asia and we believe will give the GrabTaxi users a value added service on top of our core service. We are consistently seeking to understand the evolving needs of our users and we believe that this partnership will be extremely appealing for our users who are also music lovers as well.”
Deezer’s global music service is available in over 180 countries with 5 million paid subscribers as well as a catalogue of 30 million tracks. GrabTaxi on the other hand, has been download over 1.2 million times, and there are over 250,000 users using the app to book taxis on their mobile phone every month.
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