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From Sugar to The Entertainer, the local market is already saturated with apps that can get us deals on our favourite cafés and shops. But just like how we Singaporeans are always on the hunt for the next amazing café, it’s always worth trying out a new app that promises to ease the strain on our wallets.

SoVou is that new app on the block. Launched on app stores two months ago, SoVou dubs itself the “social media for vouchers” — a virtual wallet that allows us to discover, claim and store vouchers on the go. Personally, I find that its appeal lies in its incredible simplicity: once I downloaded the app, there were dozens of discount-laden vouchers from all sorts of retailers up for grabs already.

Instead of, say, a Sugar-style collaboration where prices are brought down by people ‘skimming’ a product, or painstakingly collecting rewards ‘chops’ by being a loyal user à la Perx, it takes a grand total of one tap to ‘grab’ a voucher on SoVou. From there, you can redeem those sweet, sweet discounts by presenting your on-screen coupon at the store.



SoVou: Your Wallet for Vouchers, But Better

Those of us prone to forgetfulness might be nodding along as SoVou co-founder, Jay Li, relates the experience that sparked the idea behind his startup. For the 28-year-old local, the eureka moment came when he tried to use his $10 cash voucher at NTUC — only to find that it had expired.

“We’re living in a time where almost everything is going digital, yet businesses are still giving out paper vouchers…

So I gathered some partners, took the problem to a hackathon, won some competitions, and incorporated our business, in order to create the ultimate app that manages any kind of voucher you receive.”

Jay Li, co-founder of SoVou
Jay Li, co-founder of SoVou

Along with two other co-founders, Eric Lin and Neo Zhi Siong, Jay set out to build SoVou. One special feature of the app is a reminder system for vouchers in your ‘wallet’: like typical coupons, vouchers from SoVou’s merchant partners are time-sensitive, and the app will notify you close to each expiry date. This eliminates all the annoyance of checking on — not to mention finding — the vouchers you’d tucked away, only to find that you can’t use them anymore.

Image Credit: SoVou
Image Credit: SoVou

One other unique feature SoVou can boast, Jay says, is the app’s social approach to the fine art of getting discounts. After all, if you’re planning to grab that 20% off waffles at some new café, you’re likely intending to jio your friends or family. In that case, the app makes it possible not only to share your vouchers on Facebook, but to see all the great deals your social circle has claimed:

“Right now, we see that most of our competition have sites selling deals, or running reward programs, where the most popular or profitable deals get the limelight.

Instead, our approach focuses on peer recommendation to spread the word for vouchers… Think of it as a Facebook for vouchers where your friends filter the best deals for you, and you get to claim these on the go.”

Moving Forward

Image Credit: SoVou
Image Credit: SoVou

SoVou officially launched in mid-March, but it’s gotten an amazing number of local retailers on board already. Currently, the app features vouchers from over fifty merchants, from leading cosmetic lens brand FreshKon to seafood restaurant Full of Crab to up-and-coming café The Daily Press. Jay also shares that an upcoming feature will be image and text recognition, allowing users to take a picture of any physical voucher for storage on SoVou.

The biggest hurdle that SoVou faces, Jay reveals, is a classic one faced by startups: continuing to convince wary merchants to place their faith in them as they expand. “We need to convince big retailers that cash vouchers kept in our system are safe, and secure enough to replace their traditional paper vouchers. We’re not a big company where we can hire an army to comb the streets, so we’ve got to make the most out of everything we have.”

For SoVou to truly be a force to reckon with, it has a bit of catching up to do. As any savvy Singaporean would know, a lot of money-saving apps have already launched in the last year or two — it’s hard to predict whether SoVou will truly take off in the competitive app market. But if it does — and as we’ve highlighted, it has a lot of amazing features going for it — the future looks promising, both for the startup and for our wallets.

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