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S'pore Property Site PropQuest Bets Big On Taxi Ads — The Result? 40% Increase In Pageviews

Editor’s Note: Sensitive information from this article has been removed as requested by PropQuest. Previous data were provided to Vulcan Post by an employee whose contract has been terminated for breach of confidentiality.

We are all too familiar with online property search websites. Ask anyone about online property search websites in Singapore, the default platform that comes to mind is PropertyGuru. However, as we pointed out back in 2014, a new wave of online property search websites have emerged recently to provide better search experiences to users in Singapore, notably, 99.co.

Other than 99.co, PropQuest is another new company which caught our attention recently. Our encounter with PropQuest has not merely been through the digital space, but in real life as well — you might have seen them being advertised on taxis roaming the streets of Singapore:

taxi ads property 3

Similar to PropertyGuru and 99.co, PropQuest is an online property search site that lets you browse Singapore properties which are on sale or for rent. One of the features we like about PropQuest (and other online property platforms) is that it displays property listings and allows you to filter search results according to their distance from the MRT — arguably one of the most important factors when it comes to property searches in Singapore. Here’s a look at its interface:

propquest singapore

Betting Big On Taxi Advertisements — 40% Increase In Pageviews

While there is nothing much about PropQuest’s user interface to shout about, one of the things which intrigued us about PropQuest is that the team is placing a lot of emphasis on taxi advertisements, leveraging on it to get a larger mindshare among Singaporeans from all walks of life. PropQuest launched both Chinese and English advertisements:

propquest chinese
PropQuest’s Chinese taxi advertisement

 

(Edit: 6/7/2015 – Content from Google Analytics and marketing campaign removed as requested by PropQuest.)

Whatever the case, having more options like PropQuest, 99.co and PropertyGuru only means that there will be a greater focus on the quality of property listings — good news for layman users like us!

 

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