Subscription boxes have recently been popping up like daisies. Want healthy snacks delivered to your doorstep? Check. Curated toys for your kids? My Messy Box has got you covered. And for the ladies, there’s even a monthly essentials kit filled of sanitary products and chocolate for when Aunt Flo arrives.
But there’s a glaringly obvious gap here – where are the subscription boxes for the men?
This is where OHHMYBOX, a male subscription box service founded by 3 entrepreneurial youths, comes in.
From left to right: Mark Tan, Lizanne Teo and Patrick Tang – the founders of OHHMYBOX
“We realized that there is a gap in the subscription service market for man,” they said. “There are currently many subscription services that are available for women. However, none of those caters specifically to lifestyle and grooming products for men.”
(Image credits: OHHMYBOX)
OHHMYBOX is essentially every gentleman’s starter pack, delivering the latest grooming and lifestyle products to your doorstep every month at an affordable price of just $39 a month. Subscribers can currently pick from either a 1 month, 6 months or 12 months subscription.
So what about the contents of the box?
The overarching theme for the products changes every month, providing an element of surprise for subscribers. An upcoming blog will provide subscribers with a sneak peek into the following month’s contents.
In terms of variety, each box consists of a pleasant mixture of lifestyle accessories, must-have essentials and grooming products. This is notably different from other subscription boxes that focus on one type of product only.
To maximise customer satisfaction, each subscriber will be asked to provide more information about themselves so as to ensure that the their box can be personalised to suit them best. All the items are handpicked with the finest care, with the subscriber’s needs and wants in mind.
(Image credits: OHHMYBOX)
When asked why they decided to enter an already saturated market, the team replied that there is no one that is leading the lifestyle and grooming subscription service for men in Asia yet.
“Being entrepreneurs ourselves, we believe in taking an opportunity in every market that we participate in.”
Furthermore, being the only subscription box in this vertical, OHHMYBOX possesses the first mover advantage.
Having just started about two months ago, this innovative start-up is taking things one step at a time. Their recently released a gifting option to accompany their subscription service.
As for their long term outlook, the team has struck a peaceful balance between being realistic and optimistic for the future.
“We envision ourselves to be Singapore’s leading grooming and lifestyle subscription service for males. However, it takes time as there are many guys in Asia who are not familiar with a subscription service model. This is a long journey as we have just recently launched but to be the leading male subscription service in Singapore is definitely one of the many milestones we have in mind.”
For all our modern gentlemen readers or ladies looking to give your man something special, OHHMYBOX is giving away a 10% discount, simply by using the code “ombxvulcan10”. Have fun and do tell us your feedbacks after using the service!
