Funding Gets Funding From BFM Capital To Strengthen Their 60k-Strong Userbase

Just today, online HR platform announced that they were successful during a pre-Series A round of funding which saw BFM Capital—the seed venture arm of BFM Media (who also operate BFM 89.9)—lead the round and come on board as investors and strategic partners.

As a result, the venture also sees the principal of BFM Capital Malek Ali join on its board of directors.

This success marks another milestone for, after a successful equity crowdfunding campaign in 2016 saw the HR platform raise over RM1.5 million from 63 investors within the span of 24 hours.

Since then, has grown to serve over 10,000 companies in Malaysia, with over 60,000 users relying on the platform for things like leave applications and payroll management.

Effon Khoo, CEO of commented on his company’s latest success, saying, “I appreciate BFM’s interest in investing and working with us. Malek’s entry into the board brings valuable experience to the management and I look forward to working with him”

He also noted that for now, the plan will be to use the funding to build upon their existing platform and gain traction with more companies and users.

“We will continue improving’s product and services for SMEs with the goal of easy-to-use, no-data-lost, mobile-friendly solutions,” he said.

“I anticipate this partnership will strengthen’s position as the de-facto Human Resource system for SMEs in Malaysia; easing SME’s pains in Payroll, Expense Claims and Leaves.”

As he personally believes and BFM are a good match as they both share the same mentality of serving the business community, he hopes to help more companies operate better and bring in positive impact to the community.

On firm’s latest investment, BFM Capital’s Malek Ali said, “We have observed’s progress in coming up with products that meet the needs of SMEs the last few years. Effon started with a leave solution, then payroll and now claims. Our investment in underscores our confidence in Effon and his team to continue to deliver products that will usher Malaysian SMEs into the digital age. have declined to reveal the sum of their latest investment.

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