Online food delivery platform foodpanda has just announced its expansion to Chiang Mai, Thailand, through a partnership with local delivery service Road Runner.
According to Chiang Mai City News, foodpanda Chiang Mai currently features over 80 restaurants, which can be accessed on the web or via an Android or iOS smartphone. Unlike its other sister cities and countries, foodpanda Chiang Mai currently do not have any delivery teams on the ground to deliver the restaurant orders to hungry customers.
Through the partnership with Road Runner, which specialises in delivery, foodpanda will only be managing and facilitating all food orders through its online and mobile platform. the startup does not have delivery teams on the ground to send food. Instead it manages and facilitates ordering of food through its platform online. The restaurant, however, is in charge of delivering the food.
“I am proud to announce another strategic partnership of Foodpanda Thailand,” says foodpanda Thailand Co-Founder Alexander Felde.
“We have teamed up with Road Runner, one of the biggest delivery providers in Chiang Mai. Road Runner is proving its strength by providing a fast, safe and reliable food delivery service backed up with its two year track record in Chiang Mai. The idea of this joint venture is that both companies focus on their strengths by ultimately bringing the best customer experience to Chiang Mai people. foodpanda will focus on online and offline marketing and Road Runner will be responsible for all of our deliveries.”
While foodpanda Chiang Mai claims to have over 80+ restaurant listings, at the time of the writing, the website only features 72 restaurants.
For those unfamiliar with foodpanda, we have written much about foodpanda on Vulcan Post: The online food delivery site allows hungry customers to browse the online menus of restaurants, place their orders and get the food delivered to their doorstep.
Growth through partnerships
Earlier in February, the company also announced another partnership with Hong Kong-headquartered OpenRice, a food and restaurant review website. foodpanda will display reviews from OpenRice on each restaurant profile to give their customers access to more in-depth recommendations and user feedback; while OpenRice will implement a FoodPanda delivery widget on each restaurant profile’s overview tab so users can order food directly from their preferred local restaurant.
In Malaysia too, foodpanda partnered with convenience store chain giant 7-Eleven, helping 7Eleven stores deliver snacks, beverages, confectionery and prepaid reload cards to customers who might need them.
foodpanda definitely understand the importance of working together with the right partner, to bring more value to customers.
Also read: Online food delivery site FoodPanda now features restaurant reviews