The Australian fast fashion retailer has always been an advocate for being sustainable and ethical.
In October 2018, the Cotton On Group embarked on a programme and started a campaign called, The Good, to remove plastic shopping bags from their global store network.
Their goal was to remove all single-use plastic bags from its 1,500 stores across 18 countries by June 2019, starting in New Zealand.
In April, they achieved their goal – two months ahead of their target, and “has stopped 38 million plastic shopping bags from entering the environment annually”.
Cotton On Group hopes to encourage more shoppers to bring their own bag or purchase a 100% recyclable paper bag for $0.10 in Singapore.
According to Mothership, all brands under the Cotton On Group such as Cotton On Body, Cotton On Kids, Typo, and Rubi have this initiative in place islandwide.
The Cotton On Group also pledges to produce their clothes with 100% sustainable cotton by 2021.
The bottled water they sell is a result of their partnership with VISY in 2017, where they deliver recycled and recyclable water bottles made from 100% recycled PET materials.
All profits from the sale of a Cotton On Foundation product is donated to a cause that empowers youth through quality education.
This year, they launched a capsule collection of recycled activewear made from recycled polyester fibres, and a recycled swimwear capsule collection created from recycled nylon waste, such as old fishing nets and consumer plastics.
Yesterday, H&M announced its participation in WWF’s PACT initiative, and will also charge $0.10 for a bag to hold your purchases.
Perhaps, one day, we’ll see an Orchard Road full of shoppers carrying reusable tote bags instead of plastic shopping bags.
Featured Image Credit: Retail In Asia
