Entrepreneur

What Makes A 'Great' Brand? This S'pore Summit Will Tell You What, Why And How To Build One

Love, Bonito has successfully turned a $500 business capital to grow into a multi-million fashion powerhouse.

Meanwhile, local sushi chain Maki-san is on a ‘roll’ selling 5,000 makis a day and has since opened its first overseas outlet in Osaka, Japan — the homeland of sushis.

Their success is clear to see, but how did these homegrown brands make it big and what makes their brands ‘great’?

This burning question will be heavily discussed at the upcoming Global Brand Summit (GBS), which is an inaugural event that will gather the best in brand design, marketing and entrepreneurship.

Held from 21 to 23 November 2019 in Singapore, the three-day event will feature talks, workshops and film screenings for those who aspire to build, design or market a global/regional brand.

Workshop leaders include Edenspiekermann partner Edo van Dijk, Studio Ensemble co-founders April Chen and Junyao Lin, brand consultant and former head of marketing for Airbnb APAC Matthias Schuecking, as well as Singapore Airlines’ brand content lead for SilverKris Mavis Chng.

Meanwhile, the line-up of conference speakers include Love, Bonito co-founder Rachel Lim, Maki-san director Alvin Wong, and Design Film Festival director Felix Ng.

The workshops and film screenings will be held from 21 to 22 November at Straits Clan, while the conference will be held on 23 November at Legacy Center.

“This is the first learning festival in Asia that explores the intersection between design and business focusing on brands built (or managed) from Asia, and we’re very privileged to be working with an esteemed line-up of speakers and workshop leaders that have built and/or managed regional and global brands.” said Daylon Soh, founder and producer of Global Brand Summit.

Like what Steve Forbes once said, “a brand is the single most important investment you can make in your business” — it’s critical in helping to build exceptional customer experiences and building loyalty.

If you are keen on registering for the event or wish to learn more about the summit and its full schedule, you can visit its website here.

Featured Image Credit: Global Brand Summit

 

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