Gojek users in Singapore can look forward to more features and services coming soon.
On 24 October 2019, the firm’s co-CEO Kevin Aluwi said they are planning to add “a lot more features on the transportation side” in the next quarter.
Since their arrival in Singapore almost a year ago, Gojek has only been offering a single ride-hailing service, GoCar.
In contrast, their competitor Grab has a more extensive host of transport options here, including GrabShare for users who want to share cheaper a ride with other passengers, GrabCar Premium for a more luxurious ride, and GrabPet as a pet-friendly option.
Besides that, Grab also offers services like payment, food delivery, parcel delivery, e-scooter sharing and hotel booking integrated into one app.
Arguably, Gojek was the one to enter the ‘superapp’ space first with a wide range of services including cleaning and massages, which they now continue to expand with new additions like video-streaming and game-streaming.
However, these services have not gone beyond their home market Indonesia, except for the launch of GoFood in Vietnam and Thailand.
Aluwi also said Gojek has its sights on rolling out “other products in addition to transportation” here in Singapore.
For example, the firm previously talked about its interest to offer food delivery in Singapore.
This remains a goal, but Aluwi said Gojek is not in a rush to launch this, as they would have to take a more “deliberate approach” towards expanding their services here.
“There [are] already five other players, all competing with 30% [to] 40% discounts,” said Aluwi.
“That means that the only thing we could actually do is offer a 50% discount. That’s not something we want to do from a long-term strategy perspective.”
He added that Gojek is currently researching ways to offer a different food delivery service within the concentrated market in Singapore.
The firm has about 800,000 active monthly users here, which is its smallest user base across its five markets.
Despite this, Aluwi said Singapore is a very valuable market to Gojek as consumers here are willing to spend more on its services.
Featured Image Credit: Kompas Tekno
