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Cyberview Sdn Bhd, the Tech Hub Developer of Cyberjaya, held its first ever virtual Demo Day in collaboration with FNC Labs (formerly known as Finnext Capital), where 5 investment-ready startups pitched their products and services.

These startups had emerged from 5 intensive months in the Cyberview Living Lab Accelerator (CLLA) programme and are part of its thirteenth cohort.

“Five startups at the tipping point of commercialisation were selected and through the programme, leveraged upon a launchpad to test and pilot their offerings within the smart city of Cyberjaya,” Najib Ibrahim, Managing Director of Cyberview said in a statement.

Without further ado, here are the 5 startups and what they do, in alphabetical order.

1. Engage

Zhen Yang Yap, founder and CEO with Cheryl Lee, Business Development Manager of Engage / Image Credit: Cyberview

Rather than focusing on customer acquisition solutions, Engage offers AI powered customer retention and re-engagement SaaS solutions for micro and small retail businesses.

They see an untapped market in micro and small retailers who struggle against e-commerce in Southeast Asia, like beauty salons, cafes, carwashes, and food trucks, to name a few.

To target customer engagement, they have a variety of features that businesses can mix and match to create their own campaigns, of which there are 288 possible combinations to find one that works for them.

Then Engage will break down customer data collected from the campaigns to create an independent data model for each customer, and AI will the segment the customers to accurately re-engage them with targeted, personalised campaigns. This is one of the features which sets Engage apart from competitors like Fave and MulahRewards.com.

Engage charges businesses a monthly subscription plan that goes from RM49/month to RM139/month, depending on how many stores the business operates.

After only 6 months in the market, Engage is already present in 4 Southeast Asian countries with over 1,300 customers served so far.


Nahed Bedir Eletribi and her husband, Mohamed Tarek El-Fatatry, co-founded ERTH / Image Credit: Cyberview

Launched in January 2019 by Mohamed Tarek and Nahed Bedir, ERTH (E-waste Recycling Through Heroes) is a digital platform for on-demand e-waste recycling with cash rewards and free pickup.

They also manage a network of e-waste collection boxes and are the largest direct collector of e-waste in Klang Valley, thanks to their employment of over 5,000 freelance drivers called Heroes.

How it works is rather simple. You make a booking for a free e-waste pickup on their platform, which Mohamed Tarek says takes only 60 seconds, and that request will then be matched to the nearest Hero.

Once the confirmation is made and the Hero heads out for pickup, the individual or business who made the request will receive an instant cash reward (which can also be made via e-wallet) upon collection.

While there are other e-waste collecting startups in Malaysia, ERTH sets itself apart by having the lowest minimum order quantity at only 5 devices required for a pickup. According to them, other collectors usually require 25 to 50 items.

ERTH is an authorised collector by Malaysia Department of Environment, and works with licensed recycling factories to recover the metals and neutralise the toxic components of the collected devices.

Thus far, they’ve picked up more than 100 tonnes of e-waste and are already profitable. A few examples of customers they’ve worked with include DHL, Petronas, Shell, the Ministry of Health, and more.

3. Moovby

Nik Muhammad Amin, founder and CEO of Moovby / Image Credit: Moovby

Moovby is a startup that helps Malaysians utilise their idle cars for extra, passive income. To make a simple comparison, the app acts as an Airbnb for cars.

In making the P2P car rental process easy, they developed Moovbip, an advanced GPS and keyless entry solution, and all of their rentals include insurance coverage and 24/7 roadside assistance.

From a selection of nearby host cars, renters can opt for hourly or daily rentals and make the entire booking process from within the app itself, with no deposit required.

Both hosts and renters go through a stringent verification process to ensure minimal risk during rentals, and the cars themselves will also be vetted thoroughly to ensure safety.

Currently, Moovby is active in Kuala Lumpur, Johor Bahru, Penang, and Melaka in Malaysia, and they’ve also expanded to Indonesia. Next on their list for expansion in Southeast Asia are Singapore and Thailand.

4. Red Angpow

Erhan Azrai and Faizal Abd Kadir, co-founders of Red Angpow / Image Credit: Cyberview

Red Angpow wants to increase the efficiency of the real estate market and has 3 main objectives in making its plan work:

  • Optimising real estate and infrastructure development,
  • Reducing development risks,
  • Increasing government revenues.

The team developed Lokasi.io as an all-in-one platform for planning and infrastructure building, as a lot of the data that developers usually need to make such decisions are often fragmented and unstructured.

With the solution, one can search a property address in Malaysia and analyse the asking price trend, transaction price trend, and rental price.

The Red Angpow team can also carry out online map based real estate due diligence, feasibility studies, and price analytics in a matter of minutes, compared to the weeks usually taken when employing traditional methods.

This allows developers to find out the property’s true development value and evaluate the potential demand for the property in a specific area, helping them and city councils save time and money.


Jeanne Ng, Digital Marketing and Community Manager with Dr. Ian Ng, founder of VITA / Image Credit: Cyberview

VITA’s app serves as a mobile health record that can provide users with insights into what medical conditions they would be at risk of, based on their blood test results.

By working with their panel of clinics, VITA allows users to purchase blood tests through their app at an average of RM150/test, and then receive the results on their phones as well.

With the information from the blood test results, the app will display your health report (colour coded in severity from green to yellow and red), allow you to view the trends in your health data, and receive data analytics for more insights and to calculate your risk factors.

You will be able to view the percentage of risk you face in developing certain medical conditions over time, and will receive relevant pointers from the app on how to target those risks.

During future clinical or hospital visits, you can share these health records with medical staff for easier referencing and tracing of your health ups and downs.

The app also provides recommendations for a healthy lifestyle like suggestions of nearby sports activities, health seminars, charity events, and blood donation drives.

One of the biggest advantages that VITA offers users is the fact that the preventive cost comes at an average of RM150 for an annual health screening, compared to the curative cost of RM30,000 for an emergency procedure for a heart attack.

With limited resources for now, VITA is targeting corporates as their main customers, as they provide easy user acquisition.

  • You can read about other Malaysian startups here.

Featured Image Credit: Cyberview

Categories: Entrepreneur, Malaysian

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Vulcan Post aims to be the knowledge hub of Singapore and Malaysia.

© 2021 GRVTY Media Pte. Ltd.
(UEN 201431998C.)