Delivery apps in Singapore have refused F&Bs in cloud kitchens from advertising on their platforms. Can this anti-competitive practice be curtailed?

Basia Chow  |  SG
Published 2020-08-14 13:41:41

There’s been a lot of buzz in the media about cloud kitchens lately.

Whether it’s Jollibee’s first cloud kitchen in Singapore or Tiffinlab’s 1000-unit global expansion, cloud kitchens are being touted as the next big thing in the evolution of the food delivery game.

Singaporeans are reported to spend upwards of S$500 million per year on online food orders, which is five to 10 times more than markets like Indonesia and Vietnam.

The growth spike in the soon-to-be US$200 billion (S$274 billion) food delivery industry is attracting both startups and conglomerates like flies. Even companies like Amazon have invested over US$575 million in Deliveroo.

However, the cloud kitchen industry may soon go toe-to-toe with food delivery apps. With a monopoly over local markets, cloud kitchens will find it difficult to survive without the access to the customer streams delivery apps own.


Annual Premium Package

Gain access to all Vulcan Post Premium content for S$99.90 per year.


Single Article

Unlock and get instant access to this Vulcan Post Premium content for S$7.90.


Already a subscriber? Log in here

Subscribe to Vulcan Post Newsletter

Stay updated with our weekly curated news and updates.
Read more about our privacy policy here.