“Let’s apply for a BTO together!”
In today’s context, this is probably how a pragmatic Singaporean marriage proposal sounds like.
With an average wait of three to four years for the arrival of a Build-To-Order (BTO) flat, planning in advance has long been the norm.
According to some Singaporeans, this method of popping the question is “very predictable” and has eliminated the “surprise element” of a proposal.
Despite the practicalities involved, it is still the dream of many females to experience the perfect proposal. However, planning an elaborate proposal does come with pain points for both grooms and brides-to-be.
Besides the typical troubles of finding a venue and thinking of a suitable surprise, many men tend to fret over one of the most important aspects of a proposal: the engagement ring.
According to Love & Co., the bridal and engagement ring specialist, some concerns from the male’s perspective include finding out the ring size of their partner, and choosing the ‘right’ ring design without spoiling the surprise.
In a survey conducted by Love & Co., 87 percent of men who were planning to propose were “not absolutely certain” that their partners would like the ring design picked out by them.
Furthermore, another 77 percent were “at a loss” when it came to choosing the right diamond, and 87 percent were “stressed over getting the correct ring size in secret.”
On the flip side, females also have their fair share of worries. For example, the ring might feature the wrong choice of diamond, or be of the wrong size and design.
However, problems are practical as well — women also tend to worry that their grooms-to-be overspend on the engagement ring.
In recent years, these issues are becoming more pertinent with Singaporeans. This is why there is an increasing trend of men seeking the help of professionals to propose to their significant others, and they’re even willing to spend up to thousands of dollars.
With the seemingly unending list of considerations in mind, how can those who are planning to propose get it right from the start?
Get It Right From The Start
Love & Co. is a homegrown engagement and wedding ring specialist, with a strong reputation as a leading creator of bespoke jewellery from diamond engagement rings to timeless wedding bands.
Having been in the industry for over a decade, Love & Co. has served countless couples.
The brand is well-aware about the pain points faced from both the male and female perspectives, and have thus come up with a new product: the LVC Pre-Engagement Ring.
Love & Co. believes that planning for an engagement shouldn’t be so mind-boggling and costly, and can be solved easily with its new LVC Pre-Engagement Ring.
The pre-engagement ring may look like a simple classic ring, but the significance behind it is meaningful.
Engraved with the golden question “Will You Marry Me?”, the ring basically speaks for itself.
With the pre-engagement ring, couples can say goodbye to worries about getting the wrong ring size or design, and avoid situations like having to head back to the jeweller’s to get an exchange after the proposal.
So, how exactly does the pre-engagement ring work?
The process is simple. You can purchase a pre-engagement ring from Love & Co. first, without having to stress over factors like type of diamond and price.
With the pre-engagement ring, boyfriends can then focus on the proposal and getting all the other aspects of the surprise right.
After the significant other says ‘yes’, the couple can choose the ring of a lifetime together, where Love & Co. will assist the newly engaged couple in finding the right engagement ring.
The pre-engagement ring is not a replacement for an engagement ring, but a symbol of the proposal and a memento for the occasion.
With this in mind, it is an excellent solution for those who do not wish to risk a botched proposal or make a hefty investment in an engagement ring without the buy-in of their partner.
The pre-engagement rings are made with 925 Sterling Silver and come in white gold and rose gold. They are available in both physical Love & Co. stores and online at a retail price of S$299.
Not forgetting that, each purchase of a pre-engagement ring comes with an exclusive ring box that fits in one’s pocket perfectly, so you can say goodbye to bulky ring boxes that may spoil the surprise.
Furthermore, customers will receive a S$200 voucher to use for their next Love & Co. purchase, which they can use to buy their dream engagement ring.
Proposing to someone is no mean feat, but the process doesn’t have to be made more stressful by engagement ring woes.
Customers can find out more about the pre-engagement ring by having a consultation with Love & Co.’s experts at one of its four stores at ION Orchard, Jewel Changi Airport, JEM and Plaza Singapura.
A Ticket To Choosing The Perfect Ring
After the bride-to-be has said “yes”, the couple’s journey to their union begins here. Now, the couple can choose the engagement ring of a lifetime together.
To add on, after the proposal, couples can create bespoke engagement rings by customising all the different aspects of the diamond ring — from the size of the diamond, right down to the design components of the ring casing.
Love & Co.’s bespoke service, LVC Diamond Concierge, makes this process simple and seamless in just eight steps.
By tailoring every aspect of the ring to one’s preference, the possibilities are virtually endless; they can play with different options in each step to create the dream ring.
It has always been the mission of Love & Co. to alleviate the pain points that couples face and this time, the pre-engagement ring aims to mitigate the challenges faced when proposing.
The pre-engagement ring is definitely the ticket to choosing the perfect ring, and shows your significant other that romance is not dead.
A proposal is often argued to be equally as important as a wedding and will be one of the most memorable moments that a couple can share together, so make it a point to ace the proposal and the engagement ring with Love & Co.’s pre-engagement ring.
This article was written in collaboration with Love & Co.
Featured Image Credit: Love & Co.