Earlier in April this year, Singapore-based e-commerce giant Shopee made its foray into the food delivery arena with the launch of its new vertical, ShopeeFood.
Shopee had first uploaded a recruitment post on social media, before officially launching with a 30-second introduction video.
ShopeeFood introduction video / Video credit: Shopee IndonesiaAccording to Kompas, Shopee is the first e-commerce platform to have its own food delivery service in Indonesia, taking on local players GrabFood and Gojek’s GoFood.
Most recently in June, ShopeeFood Indonesia also announced that it was expanding to cover more cities in an Instagram post. The service is now also available in Bandung, Jogja, Surabaya, and surrounding areas.
That same month, Shopee adopted the same strategy for its Malaysia market. It uploaded on its Facebook page a post looking for “ShopeeFood delivery partners in Kuala Lumpur and Selangor”, along with a list of requirements.
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