Lazada is one of the leading e-commerce players in Singapore, and it has been making significant investments in its marketing efforts alongside partnerships in a bid to establish dominance in the highly competitive industry.
Since its inception in 2012, the Alibaba-backed company has deployed various marketing campaigns to capture customers and drive sales in order to stay ahead of the game.
There’s actually plenty of legwork that goes into crafting successful marketing blitzes — from conducting market research, determining the target audience, developing a multi-channel marketing strategy, planning the budget, to executing it.
In between it all, a lot of emphasis is also placed on increasing user engagement, generating traffic-driving strategies, proposing attractive deals, building marketing partnerships and more.
This process is constantly evolving and Lazada is now looking at tomorrow’s leaders to revolutionise e-commerce with its first-ever youth case competition.
Called LazPitch, it allows participants — Singapore undergraduates aged between 18 and 25 — to deepen their e-commerce knowledge and hone essential marketing skills through hands-on experience by tackling a real-world marketing challenge.
Basically, if you are young and embrace e-commerce, but think that there should be new methods in which big companies can and should engage with their young customers, this is the best way to be heard.
Moreover, Lazada will support your ideas with an actual budget to translate it into real-world execution, which will be rolled out nationwide.
How does this competition work?
The competition process comprises three different stages: online registration, proposal shortlisting, and real-life execution.
Participants will be given a marketing brief by Lazada and they are required to ideate a four-week e-commerce marketing plan.
You are advised to put your creative hat on and think out of the box, because that is what will help make your pitch stand out from the crowd. Don’t refer to what others have done in the past, and think of this as a practical opportunity to define and establish the e-commerce future you want to see.
A total of 10 outstanding teams will then be shortlisted to present their ideas to a panel of judges, who will judge based on a few criteria: innovation, impact, scalability, and feasibility.
The best five teams will proceed to the next stage and undergo a crash course on e-commerce taught by Lazada mentors, who are subject matter experts.
These mentors will arm them with relevant knowledge and guide them in fine-tuning their marketing plans before they put it into motion. Essentially, their plans will be translated into actual marketing campaigns, which will go live on Lazada in September and October.
The top three teams that produce the best campaign results will win cash prizes — S$3,000 for third place, S$5,000 for second place, and S$8,000 as well as an internship opportunity at Lazada for first place.
This internship opportunity may very well convert into full-time employment, and furthermore, Lazada is known to offer great employee perks.
The remaining two teams that didn’t make the cut won’t walk away empty-handed — each member will be given S$200 worth of Lazada vouchers for an online shopping spree.
In fact, every single participant is bound to walk away with something valuable.
Through this once-in-a-lifetime opportunity, they get to earn an indispensable e-commerce experience and digital marketing skills. When, or where else can you get direct training and guidance from Lazada mentors?
This entire competition will last around three months, from July to September 2021. If you are keen to pick up digital marketing skills and be a part of the e-commerce revolution, you can register your interest here.
This article is written in collaboration with Lazada.
Featured Image Credit: Lazada
