In line with its 10th anniversary this year, homegrown custom PC company Aftershock PC unveiled today (February 16) ‘Aftershock Endgame’, a massive upgrade project of its headquarters (HQ).
The HQ will house three new facilities: a new 7,000 square feet experiential centre, an expanded 8,000 square feet Aftershock Service Centre, and a revamped 11,000 square feet production bay.
Once completed, Aftershock HQ will span a total of 41,000 square feet, which will make it the largest dedicated custom PC production and experiential space in Singapore.
In particular, the experiential centre is aimed at redefining the custom PC consumer journey by allowing them to feel, touch and truly understand all facets of their PC ecosystem.
Besides showcasing PC peripherals and gaming furniture, it also brings together partnering brands such as Secretlab, Razer, Logitech and Creative under one roof.
It offers a first-of-its-kind integration of each element of the PC experience, allowing users to experience and better understand how each piece of their PC setup fits together, such as why particular monitors must be matched with specific graphic cards.
Customers can also look forward to thematically furnished areas, ranging from a work-from-home, gaming, to a streamer setup.
There is also a new Upgrade Bay that offers fans on-demand parts upgrades for Aftershock desktops and laptops at extremely competitive rates.
During the tour of the space, Marcus Wee, co-founder of Aftershock, stressed that it is “a new breed of showroom” that offers customers a unique experience they can’t get when shopping online.
Here, customers are free to try out every single product category required for their PC building — such as the mouse, headset, keyboard and monitor — on the spot.
“The idea of this space is to allow people to come here to try everything. You can unbox and try every single product and compare them side-by-side to help you find the best fit and make an educated purchase,” he explained.
All of the products are curated and comes at different price points to suit various budgets and most importantly, for users to compare the products to best understand and experience the difference between a lower and higher-priced product.
“We want to take the guesswork out of PC building. There needs to be full clarity for the user; they should feel that they are being informed for whatever they are trying to purchase,” he added.
Co-founded by Issac Yuen and Ben Hui from Tempest, Mash’s mission is to deliver a “one-stop custom keyboard experience in Singapore for users of all skill and interest levels”.
“As a team of keyboard and PC enthusiasts, we’ve taken a close look at the ways in which users get introduced to the world of custom keyboards locally and we believe there is huge room to make the process far more intuitive, interactive, convenient and accessible to all,” said Issac.
Mash launched today its online store, which stocks the “most exotic and sought-after keyboard components” across the world.
The site features a full ecosystem of both niche and mainstream brands, from the extremely popular Glorious barebone keyboards to limited-edition keycaps and stabilisers.
What’s also unique about Mash is that it keeps its products readily available, unlike the standard limited-run seasons common in the industry.
“Mash is founded on the idea that custom keyboards should be accessible, and a huge part of that is keeping the parts we stock constantly available,” said Ben Hui.
“Hobbyists, and particularly beginners, should never need to wait weeks to months for components to come back into stock. To this end, our warehouse already keeps over 3,000 components in stock, and we look to expand this as Mash grows.”
At the Mash Experience Centre, which is located within the Aftershock Endgame experiential centre, customers can experience hundreds of combinations of mechanical switches, keycaps, frames, and other enthusiast components.
It also features an assembly zone, where users can put together their own keyboards with the help of experts from Tempest – a service that is the first of its kind locally.
Aftershock’s new experiential centre is located at B Central, 994 Bendemeer Road, #05-07, Singapore 339943. It will be open to the public on 19 February 2022 from 10am to 7pm.
Otherwise, its regular opening hours is from 11.30am to 8pm on weekdays, and 12pm to 6pm on Saturday. It is closed on Sunday.
Featured Image Credit: Vulcan Post / Mash