The official Malaysian Olympic attire has recently come under fire for being backward and uninspiring compared to previous attires of the national contingent.
If you’ve been disappointed by those fits, well, here’s one collection that’ll soothe your sore eyes.
Homegrown streetwear brand Pestle & Mortar Clothing (PMC) has teamed up with the Olympics Council Malaysia (OCM) to launch a special “Malaysian Pride” collection just in time for the 2024 Paris Olympics.
This lifestyle range embodies the Olympic spirit, encapsulating the powerful message of “Faster, Higher, Stronger—Together”, PMC said in a press release.
The initial conversation began when the clothing brand reached out to OCM, driven by their passion for sports and Malaysian athletes. PMC’s 360-degree lifestyle brand approach naturally includes sports, aiming to highlight inspiring Malaysian stories.
The unity that sports brings to Malaysians, along with the iconic symbols of the Malaysian flag and Olympic rings, sparked their inspiration.
“As no other Malaysian streetwear brand has ventured into this territory, we saw this prestigious event, which occurs once every four years, as the perfect opportunity to create something unique and meaningful.”
“We initiated discussions about this project last year, and the design process began early this year,” PMC co-founder Hugh Koh told Vulcan Post.
This collaboration aims to inspire and motivate, reflecting the values of perseverance, ambition, and collective strength, proudly showcasing Malaysia’s heritage on the world stage.
Celebrating Malaysian Olympians
The ‘Malaysian Pride’ collection is a tribute to Malaysian Olympians, celebrating their dedication and achievements while capturing the vibrant Malaysian spirit and pride.
“Sports have an incredible ability to unite people, and this collection is a celebration of those who represent us Malaysians globally,” Hugh added.
“We believe this collection will inspire our community and bring people together to support our athletes and the values they represent.”
To maximise reach, PMC held a media preview launch event, inviting media, key opinion leaders (KOLs), and friends of the brand. They also seeded personalities to further amplify the message of the collection.
As a special incentive, PMC will also give a limited edition Gemilang striped pin to customers who spend RM199 on the Malaysian Pride collection.
Exclusive and limited edition
The collection features eight exclusive items, including four t-shirts, one jersey, one polo tee, one coach jacket, and one cap. Each piece showcases dynamic graphics and designs inspired by the Olympic Games.
The collection will be available online at the Pestle & Mortar Clothing website and PMC’s flagship store in APW Bangsar, KL starting from July 18, 8PM onwards. At the time of the writing, we do not know the pricing and availability, so keep an eye on their website for updates.
“For the ‘Malaysian Pride’ collection, our goal is to embrace the PMC spirit and aim for a sold-out approach,” Koh explained.
“We want to spread our message to as many Malaysians as possible, but we’ve produced limited quantities, with an average of only 250 pieces per style. Our focus is on creating exclusivity for this special collection, so be sure to get your hands on them quickly.”
Dato’ Mohd Nazifuddin, Secretary General of the Olympics Council Malaysia, expressed his excitement about the collaboration.
“We are thrilled to collaborate with PMC on this special lifestyle Olympics collection. This collection not only celebrates our Malaysian athletes but also highlights the unity and pride of the Malaysian people.”
“Above all, we hope this collection speaks to sports fans who wish to identify with the Malaysian contingent, wherever they may be,” he said.
A step towards innovation
One challenge faced by PMC was aligning diverse creative visions, which they turned into an opportunity for innovation.
By fostering open communication and collaboration, they successfully blended different perspectives to create a cohesive collection.
PMC expect this collaboration to significantly enhance its brand’s recognition by associating with a prestigious national organisation.
The company also has a history of creating collections in the sports pillar, such as PMC x Sabah FC, PMC x Badminton Association Malaysia, and the World Cup-Inspired Collection, shared Hugh.
They are proud to have created an official Malaysian Olympics range, setting a precedent for future collaborations and further showcasing their ability to merge sport with streetwear fashion.
This collection is likely to inspire more innovative product collections and partnerships for PMC, while also encouraging other brands to pursue similar collaborations.
With the ‘Malaysian Pride’ collection, PMC aims to turn the tide, offering a fresh, inspiring take on national pride and unity.
- You can learn more about Pestle & Mortar Clothing here.
- Read other articles we’ve written about Malaysian startups here.
Featured Image Credit: Pestle & Mortar Clothing
