Singapore Airlines (SIA) has been recognised as one of the top 50 most admired companies globally, ranking 28th and claimed the top spot as an airline on Fortune’s World’s Most Admired Companies 2025 list.
It is the only Singapore-based company on the list and the second-highest-ranked Asian company, following Toyota.
SIA has consistently made it onto Fortune’s list for 23 years, improving its position from 34th in 2021 to 28th in 2025.
“At Singapore Airlines, we are firmly committed to setting new standards in air travel and maintaining our industry leadership position,” SIA chief executive Goh Choon Phong was quoted saying by the Straits Times.
“This accolade from Fortune magazine reflects the passion, dedication, and resilience of our people, who continuously strive to deliver a world-class travel experience.”
One out of 650 companies surveyed
Fortune’s “World’s Most Admired Companies” list highlights organisations most respected by their peers. It includes over 650 companies from more than 50 industries, with a broad representation from the U.S., Europe, and the Asia-Pacific region.
The rankings are determined through an extensive evaluation by consulting firm, Korn Ferry and business magazine, Fortune, analysing 650 companies and surveying more than 3,300 executives.
These companies are judged on nine key attributes, including:
- Global business effectiveness
- Ability to attract and retain top talent
- Long-term investment value
- Innovation
- Efficient use of corporate assets
- Social and environmental responsibility
“The world’s most admired companies don’t earn their ranking through financial results alone. They also get there through the reputation of their leadership, their ability to attract and retain top talent, and a strong culture,” said Laura Manson-Smith, Korn Ferry’s global leader of organisation strategy consulting in a press release.
The factors behind SIA’s success
SIA also claimed the top spot in the airline industry rankings, moving up from second place in 2024. Delta Air Lines came in second, followed by Lufthansa, SkyWest, and ANA.
One of the key factors contributing to SIA’s success is its focus on customer service. The airline is known for its high level of hospitality, well-designed cabins, and luxurious in-flight experience, which have earned it multiple accolades, including “World’s Best International Airline” and “World’s Best Cabin Crew Staff.”
Additionally, SIA seems to be at the forefront of innovation in the industry, introducing new cabin designs, advancing sustainable aviation fuel initiatives, and enhancing digital customer service. These efforts were also recognised when SIA won the “World’s Best First Class Cabin” at the 2024 Skytrax World Airline Awards.
The list, which is primarily made up of US-based companies, placed SIA ahead of major multinational corporations and brands like Air France, Emirates, and Japan Airlines.
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While the airline’s focus on customer service, innovation, and sustainability efforts cannot be denied, the evolving challenges in the aviation industry such as rising fuel costs and environmental concerns could impact its future standing.
Time will tell if SIA can continue to maintain its position as competitors adapt to the same industry shifts.
- Learn more about Singapore Airlines here.
Featured Image Credit: Singapore Airlines
