If you’re a fan of Village Park, K Fry, Inside Scoop, and KGB, you’ll be glad to know that you can now get your fix from the comfort of your own home.
This is thanks to Jaya Grocer expanding its lineup of Grab Signatures Brands, which allows selected brands to sell their products at retail through Jaya Grocer Private Labels.
Since 2007, the grocery chain has been the go-to place for many households across Malaysia to get their weekly shopping done.
The brand was acquired by Grab in 2022, and now has over 53 stores primarily in Klang Valley.
Here are the details of the new exclusive products in Jaya Grocer.
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Sold exclusively at all Jaya Grocer outlets or online through GrabMart, February 18 will see the following items added to store shelves:
- Village Park’s Nasi Lemak Sambal, Nasi Lemak Sambal Lagi Pedas, and Ayam Goreng Berempah
- K Fry’s Boneless Fried Chicken
- KGB’s Straight Cut French Fries
Later in March this year, the following flavours from Inside Scoop will join these offerings:
- Vanilla with Gula Melaka Swirl
- Sea Salt Gula Melaka
- DoubleCookies and Cream
Purchases of every product will net customers GrabRewards points through Jaya Grocer’s membership programme.
Uplifting the local SME scene
Grab Signatures Brands simply refer to F&B outlets that do online deliveries exclusively through GrabFood.
The Jaya Grocer Private Labels initiative was created back in 2023 with these brands for the purposes of bringing their menu items to retail.
“Since its launch, the concept has helped restaurant owners bridge the gap between restaurants and retail shelves, bringing their signature flavours from outlet dining tables to home kitchens,” said Jaya Grocer CEO Daniel Teng.
But of course, doing such a thing is easier said than done. As per the CEO, it involves adapting to a new business model and understanding the complexities of retail supply chains.
That’s where Jaya Grocer steps in to aid in the transition.
“At Jaya Grocer, we are proud to work alongside these local heroes, helping them secure opportunities to scale production, reach broader markets and ensure brand longevity,” Daniel further explained.
Featured Image Credit: Jaya Grocer
