Brudee was launched on September 13, 2019 with the objective of providing an affordable range of oral care products to Malaysians, starting with sonic toothbrushes that were designed locally by the Brudee team. 

Brudee’s lean business model that cuts off middleman costs means that they could offer competitive pricing against other major brands. 

Brudee are also partnered with NGO Smile Action Team, donating a percentage of all sales to help provide dental services to people around the world.