
Inspired By Her Mum, This S’porean Pays It Forward With Flowers To Help The Less Privileged
Her single mum inspired her to set up a social enterprise to help the underprivileged by training them into floral artisans and giving them jobs.
Her single mum inspired her to set up a social enterprise to help the underprivileged by training them into floral artisans and giving them jobs.
Floral Magic was founded in 2000 and after slightly more than a decade, the business was run by the 2nd generation -- their daughters.
Joseph Soh started from importing dried flowers in 1995, and has since built a chain of 18 florists and a café concept in Singapore.
As old as Singapore herself, Far East Flora is a true-blue local brand. 2nd-gen business owner, Ryan Chioh shares with us his journey as Managing Director.
Your flowers will die, but the memories don't have to.
2 mothers run this business and they are flourishing!
You don't need to crack your head thinking about which flowers to surprise your loved ones with, this startup does the thinking for you.
These are the bouquets you'd want to make your loved ones smile.
This is how she did it.