Saddleback Leather. It’s a company that most of us probably haven’t heard of — until now. Thanks to a very smart (and bold) move by its strangely likeable CEO.
Dave Munson recorded and released a humorous video that make typical product ads look bad. You know, those that try to entice customers with sex, the sexy, and the likes.
In the video, Dave showed the world how to best counterfeit his classic leather briefcase, from design to manufacturing. Yup, you read it right. In a short 12 minutes video, the CEO of the small leather bag company with a cult-like following shows his competitors how to build replicas of his bag, complete with suggestions for the cheapest materials and tips on cost-cutting.
According to their Facebook page, the company began its humble journey of making leather in 2004. Over the years, his business has grown and become synonymous with craftsmanship, authenticity, and warmth — most of which kinda rubs off as you watch him present in the video.
With a demeanour like Dave’s, it probably wouldn’t matter even if counterfeiters took his advice for real and produced more fakes. He had already won the customer over.