It’s Burgers At Our Fingertips As myBurgerLab Launches New Order System Via WhatsApp

myBurgerLab is one burger joint that isn’t just a typical F&B outlet, they are one of the few which is very much linked to the local startup community. The co-founders of myBurgerLab are actively involved in catering for tech startup events ranging from Demo Days to entrepreneurship events organised by Startup Grind and MaGIC.

RenYi, one of the co-founders, once shared that the reason behind this movement is that entrepreneurs are problem solvers and they innovate ways to make lives better. “If not for them, who else should we give support to?” he said.

Other than partnerships with online brands such as Zalora (they once collaborated to give out RM180 worth of Zalora vouchers and the opportunity to have a Burger Party hosted by them), myBurgerLab also has an ongoing collaboration with GoGet.my whereby a minimum order of RM60 gets you free delivery by a GoGetter.

Run by a group of young entrepreneurs, myBurgerLab is always pushing the boundaries of being innovative and creative in their delivery and promotions (like their never-ending Facebook comment competition that generated a lot of engagement and enthusiasm). In that same spirit and drive, they’ve now initiated a new method for us to order burgers from their outlet—via Whatsapp.

“We’re constantly looking to test new things and learn how we can speed up the ordering process. We understand that time is precious especially for people in the Klang Valley, and so this idea naturally came to mind!” the myBurgerlab co-founders told Vulcan Post.

Doing It The Lean Way

Although this might come as a sudden surprise to some, they’ve actually been testing this method internally on a smaller scale with friends and they look forward to making this ordering method public for everyone.

“The lean startup methodology is what we’ve been using since Day 1 at myBurgerLab. It’s basically testing out ideas on a small scale to see what works, and this also helps us locate aspects of the system that are inefficient. Furthermore, this ordering method would leave an impact on our kitchen operations; and its good for us to test it out on a small scale first before moving to larger things,” the team explained.

The lean startup method, they said, helps them to progress at a quicker pace while minimising the risks of failure. They also pay attention to small details that would help to serve customers better such as their initial welcoming message, to the tone of taking their orders via Whatsapp.

From Closed To Public Beta

Moving the ordering method to the public beta phase will prove to be challenging. The lines at most myBurgerLab outlets are usually very long (the outlet at Taman SEA has people standing in queue on the sidewalk outside the store) which shows how sought after their burgers are.

The co-founders identified one of the challenges would be to manage the communication between the team and the stores. “This step is vital as we need to be precise about a customer’s order—nobody likes getting the wrong burger.”

“We’re also still learning about how consumers behave when they do the ordering, and we’re looking into the steps of how we can simplify and make the decision-making process faster,” they added.

To add onto the list of obstacles to overcome, they also have to balance and manage orders which are from dine-in customers and orders that are for takeaway. The team has already set some ground rules for dealing with this.

“To counterbalance people in the store ordering, we require orders to come in an hour in advance of their pickup time. The extra time is to buffer for communication to the store manager, as well as time for the kitchen to prepare. We also set expectations for customers who order between 7.00pm to 9.00pm that their order may be rejected due to the kitchen being busy and unable to cope.”