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With Indonesian-based grocery delivery service HappyFresh temporarily suspending all its Malaysian operations recently, loyal users of the app will now have to look for alternative ways to shop for their groceries.

A Reddit user shared that they have been using HappyFresh since 2020, and another agreed, saying that they haven’t “stepped into a supermarket since the pandemic” because of HappyFresh’s services.

To help out HappyFresh customers who are now looking for other options while HappyFresh undergoes internal restructuring, we’ve compiled a list of alternative grocery delivery services in Malaysia and highlighted how they fare in various criteria.

Note: To estimate the price point of each app, we decided to look at how they price a 1L carton of Farm Fresh dairy milk. While this is not indicative of the overall pricing structure of every product in each app, it does give us a rough idea of what their different price points might look like.

1. GrabMart

Grab Supermarket
Image Credit: Grab

Perhaps one of the most obvious choices for grocery delivery, GrabMart is Grab’s on-demand everyday goods delivery service.

GrabMart can be found on the Grap Superapp. Here, you’ll find various grocery stores, including Jaya Grocer, which Grab had acquired earlier this year.  

For those who are in a rush, GrabMart features a “Groceries delivered in 30 minutes” section where you can get free delivery on your household needs and essentials speedily.

Other than Jaya Grocer, Grab also has its own GrabSupermarket, a delivery-only dark store by Grab.

To briefly explain the difference, GrabMart is an aggregator of various stores and offers instant delivery, while GrabSupermarket features a next-day delivery feature for those who don’t need their items immediately.

However, Grab has also rolled out a instant delivery version of the GrabSupermarket that works just like any other shop in GrabMart.

Instead, you can opt for next-day delivery (free delivery with a wider range of traditional supermarket produce), or instant delivery (similar but smaller range of products, with delivery fees based on distance).

Coverage area: Klang Valley, Penang, Johor Bahru, Kuching, Kota Kinabalu, Melaka, Ipoh, Negeri Sembilan, Kuantan, Miri, Sungai Petani

Price of a 1L carton of Farm Fresh dairy milk: RM7.90 on Jaya Grocer, RM7.80 on GrabSupermarket

Delivery fee: Based on location (free delivery for Grab Supermarket’s next-day delivery only)

Delivery time: Based on location (within 30 minutes for GrabMart)

2. foodpanda

pandamart is foodpanda’s one-stop shop designed for its grocery delivery service. This service is accessible through foodpanda’s app, and supposedly offers over 4,500 items, according to the app.

These items include staples like pasta and rice as well as fresh produce and meat.

Other than pandamart, foodpanda also lets users order essentials from shops like 7-Eleven, Family Mart, Guardian, and more.  

Coverage area: Full list of pandamart locations here

Price of a 1L carton of Farm Fresh dairy milk (UHT): RM7.60

Delivery fee: Based on location

Delivery time: Based on location

3. Potboy

Image Credit: Potboy Groceries

Potboy Groceries sells a variety of essentials including cooking ingredients, canned foods, and more. But if you’re looking for fresh produce or seafood and meat products, this might not be the right spot.

Potboy Groceries still doesn’t offer on-demand deliveries and needs three to five working days to fulfil orders. However, one perk is that it offers free delivery without any minimum spend.

Delivery coverage: Major areas in Klang Valley (full list here)

Price for 1L of Farm Fresh dairy milk (UHT): MYR7.95

Delivery fee: Free

Delivery time: Three to five days

4. mygroser

Image Credit: mygroser

Operating from its cloud stores, this Malaysian grocery delivery startup offers a variety of products including meat and seafood as well as fruits and vegetables. It also offers household products and toiletries.

mygroser delivers all seven days of the week from 9AM to 9PM and uses a slot system whereby customers can select timeframes they want to get their deliveries.

Delivery coverage: Within KL and most of the greater Klang Valley (full list here)

Price for 1L of Farm Fresh dairy milk (skinny): RM8.70

Delivery fee: Free delivery for orders over RM100

Delivery time: Scheduled

5. Online Pasar

Online Pasar is exactly what it sounds like—an online pasar.

Offering same-day delivery to those who order before noon, Online Pasar has a minimum spend of RM60. For those looking to get a bang for their buck, the delivery service also features a bargains/clearance section with discounted products.

Fresh vegetables, fruits, and meat are available alongside pantry goods.  

Delivery coverage: Klang Valley

Price for 1L of Farm Fresh dairy milk (UHT): RM7.70

Delivery fee: RM12 for same-day deliveryes, RM5 for next-day delivery and future dates

Delivery time: Same-day delivery (orders before noon), next-day delivery, or scheduled

6. Pipit

Founded in 2021, Pipit Marketplace is an online grocery and gourmet food supplier from Port Klang. It offers fresh foods, frozen foods, and pantry staples alike.

Free shipping is available if your area has a Pipit agent, though it’s unclear how to check which areas fall under that.

Pipit also has its own app for users’ convenience.

Delivery coverage: N/A

Price for 1L of Farm Fresh dairy milk: RM7.90

Delivery fee: N/A

Delivery time: N/A

7. Jocom

Founders of JOCOM / Image Credit: JOCOM

Dubbed “your pocket supermarket”, Jocom is a Malaysian grocery mobile app that allows MSMEs sell groceries and household products online as its aim is to make online grocery shopping more accessible.

The app charges a flat rate of RM6.50 for its deliveries and delivers any time between 9AM and 7PM from Monday to Saturday.

Delivery coverage: Klang Valley

Price for 1L of Farm Fresh dairy milk: N/A

Delivery fee: RM6.50 flat rate

Delivery time: N/A

8. BELI e-Mart

Previously called Nak Beli, BELI e-Mart is a venture by MyEg that features optional Grocery Credit (G-Credit) plans. Depending on the tier of plan you pick, you’ll get a certain amount of credits which you can use to buy your groceries.

Users of BELI e-Mart will get typically their orders in two days if the order was placed before the daily cut-off time of 2 PM. On the day of the delivery, customers will get a text message that includes the ETA of the delivery.  

There’s also a “Same Day Delivery” tab on the website for those who are in a rush.  

This cloud grocery store offers free shipping for orders above RM50. Orders below RM50 are subjected to a flat rate delivery fee of RM15.  

Delivery coverage: Klang Valley (full list here)

Price of 1L of Farm Fresh dairy milk: N/A

Delivery fee: RM15 with free shipping for orders above RM50

Delivery time: Two days

9. bawiq

Founded in the United Arab Emirates, bawiq is a grocery app that’s also available in Malaysia. It features trained personal shoppers who can carefully pick products for customers and supposedly get them delivered within 90 minutes.

Delivery prices are fixed at RM4.50 for scheduled delivers and RM9.50 for instant ones. The app offers free shipping on orders above RM150.

On top of groceries, bawiq also has laundry and car wash services.

Delivery coverage: Klang Valley

Price of 1L of Farm Fresh dairy milk: N/A but a 2L one is RM15.90

Delivery fee: RM4.50 for scheduled deliveries, RM9.50 for instant ones

Delivery time: 90 minutes


Even the most loyal of HappyFresh users must now look for other venues to get their groceries.

Thankfully, there is quite a variety of e-grocers out there, though a majority of them are mainly based in the Klang Valley.

At the moment, HappyFresh Malaysia only seems to have a few of its HappyFresh Supermarkets operational, while all deliveries from its partner merchants are unavailable, as we learnt on September 9.

It remains to be seen what will happen with HappyFresh in the coming months, but until then, these alternative grocery deliveries could be worth trying, if you’re not keen on the idea of going back to in-person grocery shopping.

  • Read more about grocery deliveries here.

Featured Image Credit: mygroser / Potboy Groceries

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(UEN 201431998C.)

Vulcan Post aims to be the knowledge hub of Singapore and Malaysia.

© 2021 GRVTY Media Pte. Ltd.
(UEN 201431998C.)