Although I’m proudly from Melaka, I’m not usually up to speed with new brands and happenings back home.
So, when I first heard about a relatively new patisserie in the state, I felt surprised and impressed that there was such a refined-looking desserts spot in my hometown.
Called iVORi Pâtisserie (iVORi), this bakeshop and cafe in Taman Kota Syahbandar serves up some truly beautiful desserts that also look incredibly indulgent.
Behind the patisserie is Moses Ng, a pastry chef who is also from Melaka.
His love for baking started as a hobby during his secondary school years. What began as an interest in simple recipes later blossomed into a deeper passion for creating artful desserts that bring joy to others.
After gaining some experience in the industry, training at Hilton Singapore, Goodwood Park Hotel, Marche Restaurant, and more, he decided to start his own business.
“I believe that true fulfillment comes from doing something you love,” he shared with Vulcan Post. “While it was a leap of faith, my confidence stemmed from my passion for pastry-making and the support of friends and family.”
Determined to create unique desserts and sharing them with people, he officially launched iVORi Pâtisserie in 2023.
Failure is the mother of success
Before that, though, Moses had actually started a home-based business in 2020 which led to his first patisserie in 2021.
“Unfortunately, it came to an end in April 2023, due to some partnership issues,” he opened up. “It was a difficult time for me, a down time in my life.”
Thankfully, though, Moses had a lot of support from his friends and family. Instead of letting this get him down, he decided to view it as a challenge in life that would make him stronger.
“I can’t fail myself and those who believe in me,” he added.
Emboldened by this thought, he decided to refocus on his mission of crafting elegant desserts that not only taste exceptional but also tell a story. He wanted to create a space where people could enjoy fine pastries made with care and precision.
“The goal of having my own patisserie was always my first big step in my plan. I believe there are more possibilities to come.”
Offering something fine to Melakans
With Melaka being Moses’ hometown, he felt a calling to contribute to its culinary landscape. While the market there is smaller compared to Singapore where he previously trained, or even Kuala Lumpur, he saw it as an opportunity to stand out and build a loyal customer base.
“The challenge lies in educating the market about premium desserts, but it’s also rewarding to see growing appreciation,” he expressed.
Word of mouth has been playing a significant role, Moses shared, thanks to customers kindly sharing their experiences with others. Social media also helped the patisserie reach a wider audience, and collaborations with local businesses further boosted visibility.
Through his and other local bakers’ efforts, Moses believes that Melaka’s patisserie scene may be small compared to cities like KL, but it’s definitely growing.
With innovative techniques, premium ingredients, and impeccable presentation, iVORi has been catering to dessert enthusiasts who value quality and aesthetics. While this demographic is niche in Melaka, Moses said it’s steadily growing.
Plus, tourists also make up a portion of their customers.
“Through iVORi, I aim to introduce more people to the art of fine desserts, showcasing what’s possible when tradition meets creativity,” Moses said. “That is why I came back from Singapore to bring this concept to Melaka.”
Whisking up the future
Currently, iVORi comprises a dedicated team of seven. Moses handles most of the creative aspects of baking as well as quality control, while his team steps in with the production.
As this small but mighty team continues to establish their presence in Melaka through seasonal menus and unique offerings, Moses also hopes to expand to other locations and potentially explore other concepts.
Of course, there are many challenges that stand in the way, from rising costs and scaling production to talent and labour concerns.
But as Moses said, “Challenges are inevitable, but passion and persistence will keep you going.”
- Learn more about iVORi Pâtisserie here.
- Read other articles we’ve written about Malaysian startups here.
Featured Image Credit: iVORi Pâtisserie
