Khairul Aming, a beloved content creator and entrepreneur in Malaysia, took to social media to announce that his eponymous business, Khairulaming, hit RM42 million in product sales in 2024.
This remarkable figure is a 110% increase from 2023’s sales of RM20 million.
Supporting this growth, he announced that the company, which is now in its fifth year of operation, will be focusing on expanding to a third factory in Kelantan, where he and his team is based.
Moreover, they plan to release a third product. Currently, the two products he carries are the Dendeng Nyet Berapi and Sambal Nyet.
On top of that, he plans to expand the livestream team. The creator is known to have hosted explosive livestreams where he broke records to achieve the highest number of views on a TikTok Shop LIVE stream. Last year, he managed to generate over RM1 million in revenue in under four minutes of his stream.
In the video, he explained that it used to take the team around three months to achieve sales of RM1 million. But now, they are almost able to hit RM1 million every week.
Not one to gatekeep his success, the entrepreneur went on to explain the reason behind this growth.
It’s all about the livestreams
In the video, Khairul Aming revealed that 70% of their sales actually came from the livestreams that they conducted.
With a renewed focus on social commerce, the team was able to have more interactions with customers. They were able to foster a sense of community and authenticity as they addressed feedback and answered questions in real time.
Thanks to this, the sales conversion from their livestream is much higher than ever before. That’s why they also decided to launch the second dendeng product while live.
The creator shared that just an hour of livestream can generate RM50k, RM100K, or even RM500k of sales, depending on the planning and execution of the team.
Keeping up with the demand
Another huge reason for the jump in revenue comes down to the quantity of stock they had. Thanks to careful planning, the team has been able to up their supply of products this year.
With a team of 100 staff members, the company’s two factories are able to produce tens of thousands of products every day.
Sales have been particularly tremendous during the month of puasa, with Khairul Aming reassuring that there are thousands of orders still that they are working to fulfill.
Previously, the demand had also been there, but the production wasn’t able to keep up with it. With a smaller amount of products in stock, their Sambal Nyet would sell out very fast.
Wanting customers to shop even more comfortably, the team will be expanding to a third factory.
Khairul Aming emphasised that the factory will also be in Kelantan, which will help bolster the local economy.
He also shared that his business is “living proof” that when it comes to ecommerce businesses, where you operate doesn’t matter.
Mentoring future entrepreneurs
Aside from expanding to a third factory, the entrepreneur also really wants to travel more to gain more entrepreneurial and livestreaming insights abroad.
And like always, he doesn’t intend to just gatekeep his knowledge. Rather, he wants to spread his expertise with local SMEs, especially when it comes to live marketing.
Specifically, he hopes to mentor affiliate and local sellers as well as content creators, ultimately growing and cultivating the ecommerce industry in Malaysia.
- Learn more about Khairul Aming here.
- Read other articles we’ve written about Malaysian startups here.
Featured Image Credit: Khairulaming
