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Over the years, there appears to be a rise in small urban farming businesses catering to consumers looking to grow their own veggies and herbs from home. With inflation now picking up for essential needs, the demand is stronger than ever.

While there are quite a number of Malaysian companies installing vertical gardens within premises, most cater to those with huge walls in their large homes or office spaces. In addition, they mostly function as a way to display plants, not so much for growing edible greens.

But in October 2021, a Penang urban farm released an automated vertical farming system for Malaysians to grow baby greens at home, VGROW INDOOR (VGROW).

Cultivating the interest

Living in a condo with a small balcony, Gary Law didn’t necessarily have the space to grow his own produce. He lacked the experience too, and anytime he went on vacation, he’d come home to deceased plants. 

As a self-proclaimed DIY wannabe, Gary got into the urban farming industry via trial and error. He spent a large number of funds on tools, materials, and hardware to build irrigation systems that crashed again and again.

Image Credit: Victory Farm At Rooftop

His Achilles’ heel though was his impatience throughout his journey, not wanting to wait for the plants to grow before retesting his system, even after consulting a number of plant experts and agronomists along the way.

However, through continuous research and experiments, he eventually turned his piled-up mistakes into valuable experiences.

Victory Farm At Rooftop (Victory Farm) was eventually established in 2016 supplying vertical farming systems to businesses and homeowners alike. 

With the fruits of his labour, five years later, VGROW was launched as a plug-and-play system for end consumers to grow baby greens at home. 

A greenhouse in your home

Made up of 12 pots (VPOTS) stacked atop each other, VGROW is a mini self-sustaining greenhouse that takes up under two square feet of space. It’s also about 180cm tall.

Plug it into a power socket and water source, and the tower can work independently of natural sunlight and daily watering. 

The tower can be left running on a timer / Image Credit: Victory Farm At Rooftop

Gary explained that water will automatically stop refilling in the tower’s tank when it reaches its maximum level. There’s also a timer to automatically turn on and off the irrigation and lighting systems inside VGROW.

The tower’s doors can be closed to reflect light back onto the plants for photosynthesis. Gary added that the water running inside the tower also functions as a calming sound effect for the home, much like those indoor water fountains at spas inducing serenity.

Plug and plant

Upon purchase, VGROW comes with a video tutorial on how to set up the tower at home and germinate the seeds. 

When the seeds have sprouted into seedlings, they can then be transferred into the pots inside the tower and be fertilised with the company’s VFERT. Gary claims that the entire process is simple and fun enough to be enjoyed by kids.

Fun for the whole family / Image Credit: Victory Farm At Rooftop

Baby greens cultivated in the tower can be harvested after 15-25 days. VGROW can grow most local veggies and herbs like pakchoi, kailan, kangkung, spinach, choysum, celery, lettuce, sweet basil, Thai basil, peppermint, and Cuban oregano. 

Of course, the harvesting period will differ depending on the produce grown and the quality of the seeds. 

The cost of self-sustenance

The indoor units of VGROW come in two variants costing between RM1,699 to RM2,200. There are also outdoor variants that cost RM439 and RM699. 

Although it can be a hefty upfront cost just to grow your own greens at home, it provides assurance that the produce harvested came from a safe and controlled environment.

In terms of maintenance costs, Gary told Vulcan Post, “VGROW is very, very low in maintenance, you don’t need to do servicing like [with an] aircond.” 

He elaborated that fertiliser should be added once a week, according to the user manual, growing instructions, and troubleshooting guide. “If you want, after every harvest just give the [tower] a good rinse from top to bottom. You can take off every level of VPOTS, LEGO-style,” described Gary.

The outdoor versions / Image Credit: Victory Farm At Rooftop

Though Gary couldn’t provide a definitive number of VGROW units sold, he disclosed that the company has sold them to several hundreds of residential customers in Malaysia. So, even despite the high upfront costs, there are buyers who think VGROW is worth investing in, in the big picture.

Gary added that the largest transaction came from Jabatan Pertanian, which acquired 250 units for their Residential City Farming Project initiatives. “We also have corporate procurements for green initiatives and CSR purposes,” he added. 

In the near future, Victory Farm hopes to release more innovative urban farming products, with smarter technologies. When the right time comes, Gary shared that they will scale up and scale out globally following an accelerated growth rate.

  • Learn more about Victory Farm At Rooftop here.
  • Read other agritech-related articles we’ve written here.

Featured Image Credit: Gary Law, founder and CEO of Victory Farm At Rooftop

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Vulcan Post aims to be the knowledge hub of Singapore and Malaysia.

© 2021 GRVTY Media Pte. Ltd.
(UEN 201431998C.)